Privacy Policy

Cookies and other tracking technologies

What is a cookie:
A "cookie" is a small text file that is stored on a Web site user's Web browser or device to record and capture user information. When you visit our website, use our mobile applications or other electronic channels, a cookie is assigned to you. Sometimes, cookies may also be used in certain e-mail marketing campaigns where permitted by applicable law.

What types of cookies and tracking technologies we use and how we use them:
We use many types of cookies and tracking tools, including:

Required Cookie:
These cookies support essential website functions such as security detection and fraud prevention. These cookies are necessary for the website to function properly and to provide our products and services.
Functionality and Session Playback Cookie:
These cookies help provide technical support for websites and applications, and help us optimize our experience and detect problems with use. For example, performance cookies allow us to understand how users access the site, their browsing behavior within the site, etc. We may also use these cookies to collect certain data and analyze information. We may also use these cookies to collect specific data and analyze information.
Advertisement Cookie:
These cookies are used to collect user information to optimize our products and services and to provide targeted advertising that we believe is relevant to you. We may use these cookies on our website and applications for various marketing and promotional purposes. To learn more, please refer to the "Targeted Advertising" section below.

To learn more about cookies and how they work, please visit:http://www.allaboutcookies.org/

Third Party Cookies and Information Sharing

As noted above, we work with a number of service providers to help us manage, implement, and optimize advertisements. These partners may set cookies at our direction to collect information and deliver advertisements that we believe are relevant to you. In some cases, these service providers may also provide statistical and analytical data related to our marketing activities.

We may also share information collected through cookies (or other tracking technologies) with third parties for their analytical and marketing purposes. These third parties may deliver targeted advertisements to you about Bird's Nest Hotels' hotels and membership platforms.

The information shared may include content collected through cookies, such as your IP address/device ID, your search history on the site, but not your name or membership information.

Cookie Management and Opt-Out

You can adjust your preferences through the Cookie Preferences tool in the Privacy and Cookie Center. You can also choose not to use cookies to browse our site, but some features and services may not be available.

To disable cookies altogether, you can set your browser to refuse all cookies or to notify you each time a cookie is set. Each browser works differently, so please refer to your browser's Help menu for details on how to configure it.

Orientation advertisements

When you visit our site, we and our service providers may utilize first or third party cookies, pixels and web beacons to deliver targeted advertising. Some cookies may be permanent.

As noted above, we and our third-party service providers may use these cookies and information to recognize which other devices and browsers you are using in order to provide targeted advertising across devices. We do this in order to provide advertisements that are relevant to you and that enhance our products and services, including the functionality and performance of our websites and apps.

To learn how to opt out of some targeted ads, please refer to the "Cookie Management and Opt-Out" section above.